Ellovi was born in my kitchen.
It all began back in 2012 when I noticed that the products I was using just didn't feel good. They left my skin feeling irritated, created more complexities in my skincare, and came with overly intense fragrances that were bothersome to both me and my dog.
That's when I decided to switch to natural. I started formulating products from scratch because I didn't know where to buy high quality truly natural skincare.
You could find me in the kitchen for hours mixing batches of anything and everything.
I fell in love with the incredible properties of plants and what started off as a hobby quickly became a lifetime passion.
What surprised me the most was that my simple homemade recipes actually worked better than the conventional products I was using. I learned that you don't need 60+ ingredients to make a great product. When you have a higher concentration of effective ingredients they can do a better job.
Ellovi was founded to be part of a greater movement to challenge the status quo in skincare. It's intention is to raise the bar, reconnect with nature, empower people, and share compassion.
I hope you see this reflected in everything we do.
Timeline of Ellovi Growth
On April 20th, Ellovi Butter launched at our local Berkeley Vegan Earth Day. We met our first customers and many
became our closest friends.
In just one year, we sold out of jars and started scrambling to determine how to scale.
Three more flavors were added to the Butter family including Vanilla, made with the most pure form of vanilla, cold-pressed from raw vanilla beans.
We launched our product line in retail stores in the United States and Australia.
After four years of rapid growth, Ellovi's Butter and Lip Butter are old around the globe in 38 countries, as awareness of clean skincare continues to spread.
Today, despite being sold globally, we still handcraft all products out of our warehouse in Berkeley, California. .
Ellovi has been cruelty-free and vegan since day one. Our promise to you, and ourselves, is to always make skincare products with integrity and the healthiest ingredients on the planet.