We believe that you should only put things on your skin that are pure enough to eat, so we only use ingredients that are so pure, you could eat them. Every ingredient is wholesome and has a specific purpose and benefit. That means no fillers or artificial junk, and labels with words you can actually pronounce.

At Ellovi, we don’t believe in animal testing for the sake of beauty. We recognise that being cruelty-free and vegan serves equal importance as producing high quality cosmetics made with powerful active natural ingredients. We promote compassion, understanding and respect for all animals by raising awareness for cruelty-free practices.

We founded Ellovi to stand up against big skincare companies and the unbelievable damage they do to the environment and your skin. Our ingredients are ethically sourced and wildly harvested from organizations around the world that we’re proud to support. For example, our shea comes directly from a group of women in West Africa who cultivate it.