For years, “natural skincare” meant something simple: fewer ingredients, thoughtful sourcing, and formulas you could actually understand. Recently, that definition has become harder to trust.

Ongoing industry conversations and legal scrutiny have raised questions about how some large beauty brands label their products — particularly when it comes to ingredients that aren’t always clearly disclosed. While investigations are still unfolding, one truth remains unchanged:

What you put on your skin matters.

When natural brands grow, formulas often change

Many beloved “natural” skincare brands begin as small, boutique companies — crafting simple products with short ingredient lists and hands-on oversight.

As brands grow, expand globally, or are acquired by larger corporations, their formulas often need to adapt to new realities, including:

• Mass production and longer shelf-life requirements
• Complex global supply chains
• Regulatory compliance across multiple markets
• Pressure for cost consistency and stability

These shifts don’t necessarily reflect bad intentions. But they can lead to more complex formulas and less transparency than what customers originally fell in love with.

Why small-batch still matters

Small-batch skincare doesn’t operate at that scale — and that’s the advantage.

When formulas remain simple, it’s easier to:

• Know exactly what’s inside
• Source ingredients intentionally
• Avoid unnecessary stabilizers and fillers
• Stay honest and transparent with customers

This is why many people are returning to small-batch, vegan body butters: clarity builds trust.

The Ellovi approach: simple by design

At Ellovi, ingredient transparency isn’t a trend, it’s the foundation.

Our vegan oils and butters are made with just six thoughtfully chosen ingredients, each selected for a clear purpose.

Take Lavender Lip Balm:

• Macadamia Butter  to deeply nourish and support the skin
• Shea Butter to help protect and soften the skin barrier
• Coconut Oil for smoothness and hydration
• Sunflower Wax, a plant-based alternative to beeswax, for lasting moisture
• Cold-Pressed Essential Oils for a naturally gentle aroma

No fillers.
No artificial fragrance.
No ingredients hidden behind vague labels.

Why transparency supports healthier skin

Simpler formulas can help:

• Reduce irritation and sensitivity
• Support the skin’s natural barrier
• Deliver nourishment without unnecessary extras

Your skin absorbs what you apply every day silently, and sometimes more loudly, affecting your health as time passes.

If you’re rethinking what “natural” really means, you’re not alone. More people are choosing small-batch, vegan skincare because trust shouldn’t be complicated.

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At Ellovi we believe skin health is deeply connected to overall health and well-being. Our mission is to offer wellness using pure ingredients with safe and transparent methods. Self care is not just a luxury and it cannot wait. We’re here to remind you to invest in your health from head to toe, inside and out. 

Team Ellovi 🌺