Ingredient source transparency and integrity is a key issue in the skin care space, one with battles that lead companies large and small to cut corners and make sacrifices on their principles for profit. The tide of ignorant consumer decision-making is turning with more and more demand for clarity and accountability when it comes to ingredients and practices. The clean beauty movement whereby consumers make purchases that reflect their values, has sparked the need for reparation of the consumer/company relationship. 

The research

In 2020 Bazaarvoice, a consumer shopping network and Influenster, a social shopping platform interviewed 24,000 women worldwide about their shopping priorities for clean beauty products. They found that two thirds sought more transparency in their clean beauty products. 61% of participants felt products used “clean” vaguely and more interestingly, only 1% relied on brand advertising for information about clean beauty or product ingredients and sought out information elsewhere. In short, it’s clear that brand distrust is heightened and consumers seek reassurance in transparency.

While it’s true that the industry is nowhere near clearly defined standards and definitions of what is clean, natural, and organic, steps toward this shared goal can be taken by engaging authentically with consumers and staying true to stated principles. A key piece of this effort to move the industry in the right direction is the sense of relationship with consumers that forges trust and shared goals, upholding personal responsibility on both ends to invest in and create improvement in health and in the skin care industry.

To this end at Ellovi we keep to minimal ingredients and well-vetted suppliers, while maintaining a healthy connection from start to finish with every product we make. Integrity within ourselves, and our relationships infuses what we create and share with you.

What do we look for in our suppliers? Alignment in values

Our suppliers and their facilities conduct regular third party testing and hold certifications and technical documentation accessible for the below standards: 

• Certified Organic
• Certified Fair Trade
• Certified Kosher
• Certified Vegan
• Cruelty-Free
• ECOCERT Verified
• FDA-registered

Setting the bar high for responsible creation and consumption is a commitment that takes study and steadfastness, an undertaking of cause and effect, demonstrating interconnectedness. We’re here as a point in the evolving constellation of the clean beauty movement, we’re here for the journey toward health and peace of mind with you.

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At Ellovi we believe skin health is deeply connected to overall health and well-being. Our mission is to offer wellness using pure ingredients with safe and transparent methods. Self care is not just a luxury and it cannot wait. We’re here to remind you to invest in your health from head to toe, inside and out. 

Team Ellovi 🌺

The scent of Frankincense brings forth images of ribbons of slowly ascending smoke, centered, deep breathing, flickering candle light and glowing skin.  This ancient ingredient, mentioned in ceremonial, medicinal, and spiritual practice dating back thousands of years in Asia, the Middle East, and Africa, has withstood the test of time as an ingredient widely lauded by dermatologists and consumers. 

A highly sought after luxury, Frankincense trade flourished, considered by ancient civilizations to be as expensive as gold. Through the years knowledge of its uses waxed and waned, buried under the passing of time. Of late, the oil has become more and more widely known once again, inspiring us to learn about origins, sources, and benefits. 

Benefits

• Aromatherapeutic - as a widely used oil for spiritual practices throughout history, the earthy, warm scent brings about a sense of groundedness and mindfulness. Many have reported an impact on anxiety as well as sleep quality.

• Skin Irritation - calming properties of boswellic acid, a natural ingredient in this oil, ease discomfort from itchy, red skin

• Muscle Recovery - when used as an after workout massage application or to alleviate aches and pains generally

• Skin Health - intensely hydrating and healing properties do wonders for skin elasticity, pigmentation, scarring, and stretch marks. As an anti-inflammatory and antibacterial promoter, this oil protects against pore clogging and oil build up. Frankincense promotes the creation of collagen in skin, reducing the appearance of fine lines and wrinkles

• Hair Health - Frankincense combined with carrier oils can strengthen hair follicles to improve shine and bounce and promote scalp health to reduce hair loss. 

This mythological turned real essential oil has had a rich and varied reach throughout the ages. With safe application through carrier oils and responsible sourcing, the introduction to using Frankincense routinely for skin, hair, and aromatherapy can reconnect us to our internal health, to the natural world, and to the strong foundations of ancient wisdom.

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At Ellovi we believe skin health is deeply connected to overall health and well-being. Our mission is to offer wellness using pure ingredients with safe and transparent methods. Self care is not just a luxury and it cannot wait. We’re here to remind you to invest in your health from head to toe, inside and out. 

Team Ellovi 🌺

We’ve discussed essential oils and their endless benefits and learned about best practices for topical application for skin care, most importantly, pairing them with great carrier oils. 

Carrier oils are natural oils which are used as a base in skincare and aromatherapy to dilute essential oils to mitigate their concentration and avoid potential irritation. Versatile carrier oils are not only good vehicles for essential oils, but bring their own unique benefits as well. 

Here are some of our favorites:

Coconut oil

• Locks in moisturize
• Antibacterial and anti-fungal, beneficial for skin issues such as acne
• Contains lauric acid which has antimicrobial properties and may help with bacterial skin issues
• Great for dry skin

Macadamia oil

• Light weight 
• Non-greasy
• Rich in fatty acids especially omega-9 essential for moisture rich skin
• Contains palmitoleic acid naturally found in youthful skin but diminishes with age
• Highly absorbent
• Calming properties for sensitive or irritated skin

Marula oil

• Lightweight
• Non-greasy
• Highly absorbent
• Rich in fatty acids especially omegas-6 and 9 as well as vitamin E protecting skin from environmental damage
• Great for dry skin, moisturizing
• Anti-inflammatory properties can soothe sensitive or irritated skin
• Antioxidant properties may improve the appearance of fine lines and wrinkles

Jojoba oil

• High compatibility for a variety of skin types, most versatile
• Similar to skin’s own natural oil (sebum) so is least likely to result in allergy
• Enhances the effectiveness of essential oils with high absorption
• Lightweight moisturizer
• Contains vitamin E and B-complex vitamins which protect skin from damage, lock in moisture, reducing appearance of scars and acne, and so much more
• Unlikely to cause acne or pore blockage, perfect for sensitive skin or acne prone skin
• Soothes irritated or inflamed skin

Carrier oils are key players in products that elevate how we care for our skin. As we enter the coming colder months, our skin will crave the enriching properties of nature’s healing oils. Sourced transparently and paired in thoughtful ways, essential oils and carrier oils together create a gentle and effective way to deliver the benefits of natural healing to skin. 

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At Ellovi we believe skin health is deeply connected to overall health and well-being. Our mission is to offer wellness using pure ingredients with safe and transparent methods. Self care is not just a luxury and it cannot wait. We’re here to remind you to invest in your health from head to toe, inside and out. 

Team Ellovi 🌺